I've been working on paper all day so only read the email from Smashwords a while ago. First of all they have signed a new distribution agreement. From the 1st of April, their premium catalog will be sent to Apple for inclusion in the iPad iBookstore. On the 31st, we'll have to select the option to opt in but no worries there. They must have a unique ISBN attached. Prices must end in .99 so if yours don't, they will probably adjust them automatically to the nearest .99. Get on it, if you want control of your own price. Royalties are 60% of the list price. The eBooks have to cost less than the print versions. Crack-a-lacking as it should be.
Smashwords are providing ISBNs as of now. Even if you live far, far away. They are providing free ISBNs - the catch being that Smashwords are listed as the publisher. This is not a problem for me right now but I know plenty of people have a problem with this. Fear not, they also offer ISBNs for under a tenner and you can list yourself as the publisher and Smashwords as the distributor. You can pay for this out of your future earnings, if any. Freebies can't use this option at the moment. And if you already have an ISBN (a brand new one that has not been used) you can assign it to your eBook on the site.
I've been over there, the ISBN newness occurs immediately if you choose an option. Also, note that these particular ISBNs are only intended for the e-pub versions of your manuscripts. Different formats may require further ISBNs in the future. For now, these ISBNs will ensure inclusion in the shipments to Sony and Apple. I am pleasantly surprised by how quickly this has been settled in the end and we're all included in the joy. And don't forget, an ISBN means your book is included in Books in Print.